SHIPPING PAYMENT GENERAL ARTWORK TROUBLE SHOOTING SELLING TIPS
TIPS FOR SELLING FROM A STALL AT A GIG OR LIVE APPEARANCE -
*Use a table from the venue or purchase a fold out table.
*Check with the venue or promoter beforehand if they are OK with you selling merchandise within the building.
*Check if there are any HALL FEES to be paid. (Some venues charge you a fee to sell merchandise in the building. This is called a HALL FEE.)
*Set everything out neatly. People won't want to purchase T Shirts or hoodies if they are bundled in a messy heap.
*Keep large, expensive items at the back of the table or on the wall behind the stall and the smaller, cheaper merch down the front.
*Have a range of products which vary in price so people can purchase a product even if they are short on funds. Not everyone may be able to afford a T
Shirt but may want a plectrum, keyring or stickers as a souvenir. Our gig packages cater to these demands.
*Put up a banner to draw attention to your stall but don't obstruct the stage, bar, dressing room or fire exit. Don't cover other bands posters.
*Choose your stall placement well. Don't set up too close to the bar and don't obstruct fire exits. Keep it as close to where people enter the venue as
possible. Make it as visible and professional as possible. People are less likely to part with their cash if it looks hastily thrown together.
*Remember you are always representing your act. There is no point in spending money purchasing merch and then not presenting it to a high standard.
*Have a friend, family member or street team member work the stall. Offer them a % of sales or free merch to keep your costs down. Having someone
else work the stall means people can purchase merchandise even when you are playing.
*After you have played some band members could go into the crowd with a selection of merchandise. Approach fans to purchase some items but don't
harass them into buying your merch.
*You could offer discounts for half an hour before or after your set to get people interested in your band or act.
*Make prices signs for every item. You could have leaflets with the price-list on it plus details of your website.
*Use a till, cash box or money belt. Don't have bundles of cash and change in your pocket as it looks unprofessional and is a personal safety risk.
*Ensure you have enough change (usually called a float) before your stall opens or else you may lose sales. Ask for change at the bar or box office.
*Don't sell merchandise outside the venue unless you have a street traders licence if required in the country or region.
